Home Events Conquer Content Marketing for your Brand : 22nd March

Conquer Content Marketing for your Brand : 22nd March

It’s no secret that today’s consumer is time-poor and spoiled for choice when it comes to media to engage with. And for brands, this poses a unique problem.

This event is brought to you courtesy of Core Knowledge

Event Details

Dates
22 March 2018
Venue
Core Knowledge 16 Sir John Rogerson's Quay
Contact Phone
01 649 6425
Contact Email

More Information

With more ways than ever before to talk to your target consumer – there’s also far more competition to really capture the attention of your audience. This course will show you how to combat this problem, by harnessing the power of story-telling to connect with your brand’s target audience. We’ll cover an introduction to content marketing and look at best practice examples. Choosing the best channel for your brand’s message will also be examined, and we’ll discuss the opportunities that digital and social channels offer.

Who Should Attend this Course

Marketing Managers & Brand Managers/ Executives with responsibility for creating content that works for your brand.

After the course you will:

  • Have a thorough knowledge of content marketing across the industry
  • Be familiar with best practice case studies
  • Through an interactive & practical format, you’ll know how to start ideating content for your brand
  • Have an overview of the best practice ways to measure the success of content marketing for your brand
  • Be aware and engaged with the emerging trends in this sector

Course content

  • What is Content Marketing? – an introduction to content marketing and its role
  • Engagement & Involvement – how content delivers value for brands with an examination of case studies & discussion on why it worked
  • Content Marketing Tools – an introductory overview of the tools available
  • Placing it in Context
  • Interactive Content Planning – an interactive segment to plan & create a content marketing campaign
  • Content ROI – the best way to measure the performance of your content
  • Future Trends – a look to the future of content marketing

This course offers a thorough overview of the content marketing landscape so is suitable from beginner level up.

Why Core Knowledge

As part of the team in Radical, we’ve won Social Media Agency of the Year four years in a row & know how to make content that engages customers and drives real results for brands.

Special Offers

2 & 3 Course Menu at Grain & Grill Bar & Restaurant

Grain & Grill bar & restaurant at Maldron Hotel Pearse Street offers a relaxed ambience to enjoy a meal or a drink. So sit back and relish an evening meal in great surroundings.

5 Days in Donegal

Make Harvey’s your home for a few relaxing and enjoyable days in the lap of luxury. We have created a lovely programme showcasing the rugged beauty and iconic attractions of county Donegal.