The Public Relations Institute of Ireland (PRII)

The communications world evolves quickly—new tools, trends, and insights appear every year. Our learning options help busy professionals stay informed, competitive, and ahead of the curve. From short workshops to comprehensive diplomas, you’ll find opportunities to keep your skills sharp and future‑ready.

• Click here to see our upcoming courses and workshops.

Specialist Certificates

Looking to specialise? Our 6–8 week online certificates, taught by industry leaders, give you deep dives into key PR and communications topics.

• Certificate in Digital Communications and AI
• Certificate in Strategic Internal Communication
• Certificate in Crisis Communications & Issues Management
• Certificate in PR Account Management
• Certificate in Public Affairs & Influencing Public Policy
• Certificate in Strategic Public Sector Communication
• Step into Communications 

Workshops

Need a skills boost? Our monthly online workshops offer practical, hands-on learning. Our workshops are perfect for busy professionals who want to upskill fast.

Core PR Skills

Gain the core skills to succeed in PR and communications. Whether you work in-house, in agency, public sector, independently or in PR education, we are here to help. Our workshops include Pitching to Radio, Effective Press Release Writing, Ensuring Your Story Lands, Crisis Communications and Brand Storytelling.

PR Leadership & Management

You have moved up the ladder and want to make a strategic impact, look no further. Our workshops will help you to strengthen your relationship with senior leadership, implement strategically, and measure the true impact of your work. Our workshops include Reputation Management in the Boardroom, Aligning Comms to Corporate Strategy, PR Measurement From Inputs to Outcomes.

Artificial Intelligence Skills

They say that AI won't take your job, but someone who uses AI better than you might. Gain the skills to leverage AI tools for productivity gains, content creation, turning data to insights, campaign management, and more. Our workshops include AI For PR Strategy, Mastering AI Prompts and using AI to Maximise the Value of Your Content.

Digital Skills

We live in a crowded media landscape, audience attention is scarce. Gain the skills to harness the power of digital channels to reach and engage your audience. Our workshops include Podcasting for PR and Mobile Video Storytelling.

• Click here to see our upcoming courses and workshops.

Enrolment for 2026/27 Now Open!

The PRII Diploma in Communications & Public Relations is the foremost Public Relations qualification in Ireland, held by one in four senior communications professionals in Ireland (PRIICensus25).

Delivered and accredited by the Public Relations Institute of Ireland (PRII), the professional membership body for Irish communications and public relations practitioners, the PRII Diploma in Communications & Public Relations is the longest established and most widely held Irish public relations qualification.

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What will you learn

You will gain a complete understanding of all aspects of the industry, both academic and professional. You will:

• Develop in-depth knowledge of the role and practice of external and internal communication in any organisation
• Learn how to devise, develop and implement comprehensive PR strategies
• Understand how the media works and how to develop effective relationships with key players
• Learn how to write and perfect all types of effective PR material
• Appreciate the ethical and legal issues around public relations
• Gain insight into the other professions central to the work of PR practitioners
• See how business, politics and society interact and understand the role of PR in that process
• Understand how AI can be leveraged for content creation, productivity gains and more.

Key Dates

The course runs from September 2026 until May 2027, which includes examination time

• Application Deadline: 5pm on Friday, 04 September 2026
• Course Start Date: Monday, 21 September 2026

Promoting your job with the PRII puts the role in front of Ireland’s largest audience of practicing PR and communications professionals.

Half of all visitors to www.prii.ie account for 5,000 page views per month on our job postings pages.

This weekly ezine, which lists and links to each job promoted on our site, reaches over 2,000 working in the industry.

We also share the job details on LinkedIn, Bluesky and Instagram which are viewed by over 1,000 profiles every month.

Find Out More and post Your Job