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Digital Media - The Fundamentals

Digital marketing is vastly evolving with the speed of technology and it is crucial to every marketing strategy.

This event is brought to you courtesy of Core Learning

Event Details

Dates
4 September 2018
Venue
Core Learning 16 Sir John Rogerson's Quay
Contact Email

More Information

Further, a digital first mindset is necessary in order to reach today’s ever-changing consumer.

As user-journey spans from desktop to mobile to tablet, a savvy marketer needs to have the fundamental ammunition of digital skills to be able to reach the right consumer at the right time with the right message.

In this half day session, you will learn the fundamentals of digital marketing from search advertising, social marketing to display planning & buying to programmatic buying and you will be able to apply these to real life examples of case studies.

Who should attend the course?

Marketing & Advertising Executives, PR & Corps Comms Executives, ATL Creative Executives, Executives at the start of their careers

After the course you will

  • Have a fundamental understanding of a variety of digital channels
  • Gain insight into the Top 10 digital trends shaping the industry
  • Effectively understand the link between digital channels
  • Know how search/SEO & social marketing works
  • Know how display & programmatic buying works
  • Understand why digital marketing is important
  • Know what are some of the award winning & global work

Course Content

  • Digital Media Landscape in Ireland
  • What are the main trends and why you should care about them? Why are they important to you?
  • What are the technologies we utilize?
  • How to construct a digital strategy?
  • What are the main channels?

a. Display
b. Programmatic
c. Social Media & Influencer Marketing
d. Search & SEO

  • Measurement & KPI Setting
  • Case Studies and Global Work

Level

This is a beginner’s course.

Why Core Learning

We are an award winning digital agency with extensive, industry recognized senior talent in digital marketing.

Interesting websites/books to check out prior to the course

• Searchengineland
• Adage
• Mediapost News
• ZD Net Tech
• Social Media Examiner
• Ad Exchanger

Special Offers

Pre-theatre dinner special offer at Clayton Hotel Cardiff Lane

Clayton Hotel Cardiff Lane has a pre-theatre special offer just for you. We are treating you to complimentary dessert at Stir Restaurant from our pre-theatre menu!

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