Home Events Steps To Creating A Rock-Solid Marketing Strategy 10th Feb

Steps To Creating A Rock-Solid Marketing Strategy 10th Feb

Marketing strategy is the middle part between business objectives and communication tactics, it’s where we play and how we win in the market, it’s what we will do and more importantly what we won’t do.

This event is brought to you courtesy of Core Learning

Event Details

Dates
10 February 2020
Venue
Core Learning 16 Sir John Rogerson's Qua
Contact Phone
649 6425
Contact Email

More Information

Marketing strategy is commonly mistaken for communications planning and usually missing from businesses.

This course gives 4 steps to creating a rock-solid marketing strategy

Diagnosing the problem
Exploiting the opportunity
Creating disproportionate advantage
Reaching a long-term goal
Each step is underpinned by latest thinking and empirical evidence that has disrupted and debunked many longstanding marketing strategy truths and practices.

Who should attend the course?

Marketing Managers and Directors

After the course you will be able to

Confidently build your marketing strategy
Translate your organisation’s business strategy into a marketing strategy
Utilise latest evidence and thinking on marketing to build your marketing strategy
Critically assess your current marketing strategy
Course Content

The theory and thinking

Different types of strategy – business vs. marketing vs. communications strategy
What is a marketing strategy exactly?
Why marketing strategy fails?
New evidence and latest thinking around marketing strategy
Good strategy/ bad strategy case studies and breakout sessions
The tools and techniques

How to undertake the 4 steps of creating a successful marketing strategy –
Diagnosing the problem
Exploiting the opportunity
Creating disproportionate advantage
Reaching a long-term goal
Level

This is an intermediate course, best suited to those who have recently or are on track to move into senior marketing positions in the near future.

Why Core Learning

All our tutors are practicing what they teach every day. The Core Strategy team who have developed this course have collectively over 40 years’ experience, working with leading International and Irish brands to develop their marketing and communications strategies.

Special Offers

10% off our Whiskey Blending Experience

Get 10% off our Whiskey Blending Experience. Experience runs Daily at 4pm 6pm. Private group booking slots available at 6.30pm.

Dine in Seasons Restaurant

Dine in five star luxury with award-winning local Irish cuisine in Seasons Restaurant