Proving the Impact of Strategic Communications

This Workshop will draw on the update of the Barcelona Principles, Version 4, launched in July 2025. This latest enhancement acknowledges the complexity of the communications environment, the strategic role of communications in delivering organisational objectives, and the need to measure what really matters. 

Public relations and communication professionals are increasingly under pressure to show real impact and justify budgets. But how do you measure progress and success with credibility and consistency?

In this practical and interactive session you will: 

• Discover how the Barcelona Principles V4 provide a global standard for PR evaluation and support meaningful reporting to decision makers. 
• Learn how to move beyond vanity metrics and focus on outcomes and impact. 
• Explore real-world examples and case studies. 
• Gain practical tools to embed ethical, transparent, and effective measurement in your work.