- 39% of Irish professionals find career-related hashtags damaging
- 71% state that these ‘hashtags’ are based exclusively on the experiences of young people
- 59% feel that these hashtags play into dangerous stereotypes
- Just 13% find hashtags like #GirlBoss empowering
- 45% of under 30s have said they would be open to sharing their bad work-experiences on social media
Two in five professionals (39%) in Ireland have found the recent rise in career-related hashtags – such as #GirlBoss – to be damaging and limiting for young people.
The trend – driven by social media – has seen the emergence of short and snappy ‘hashtags’ to describe emerging workplace trends. These have been a combination of seemingly positive hashtags such as #GirlBoss, #CorporateQueen, and #WorkingMum, and those with a negative tone including the likes of #QuietQuitting, #RageApplying, #BareMinumumMondays, and #LazyGirlJobs.
A poll – by staffing firm Walters People – has revealed that three-quarters of professionals feel that such hashtags are based exclusively on the experiences of young professionals, with just a quarter feeling that they are a ‘realistic’ reflection of what we are seeing in workplaces.
Pushing workplace stereotypes
Over half (59%) of Irish professionals stated that hashtags like #GirlBoss, #CorporateQueen and #LazyGirlJobs play into dangerous stereotypes – with a further quarter going as far to say it has added to gender-based workplace inequality.
Only a minority (13%) feel that such hashtags empower female professionals and have had a positive impact on encouraging more open conversations.
James Brown, Senior Manager of Walters People Dublin comments: “Workplace trends is nothing new – just like consumer behaviour, we have changes in behaviour in the workplace all the time. However, with the emergence of social media – where there is a heightened use amongst young people – certain notions around having a job are being trivialised.
“On TikTok we see videos of people trying to get away with ‘not working’ when based remotely, or scenes that mock certain characters or scenes within a workplace.
“What is most worrying – given all the work that is being done about addressing diversity & inclusion in the workplace – is how certain hashtags are either playing into or creating new stereotypes, particularly for young professionals or females.”
Gen Z's taking to TikTok
When asked who these trends are predominantly based on, 7 in 10 professionals felt it was young professionals – with almost a quarter (24%) pointed to female professionals as the creators.
“Career TikTok” has seen a recent buzz with TikTok users, or “career influencers” offering career advice to followers ranging from interviews, tips on changing careers, as well as Q&As on how to be successful in a range of workplace situations.
James adds: “Career trends & hashtags seem to be a new way of Gen Z airing grievances with jobs they’ve had and quit – take for example #QuietQutting promotes the idea of doing the ‘bare minimum’ in a job when your needs aren’t being met, rather than the age-old notion of ‘going above and beyond’ to get what you asked for.”
According to the Walters People poll, professionals over 30 years are highly unlikely to use social media to vent their frustrations. In fact over three-fifths said they would speak with friends & family, 16% opted to turn to their colleagues, 18% would keep work-issues to themselves – and only 1% said they’d share on social media.
Interestingly – when the same question was put to Gen Z professionals, just under a third (32%) said they’d go to friends and family, 20% said they’d talk to their colleagues, 8% said they'd keep it to themselves – whilst the majority (40%) opted to share their bad experiences on their social media.
